BEHIND THE B-ROLL ONLINE

It’s no secret that thrift shopping is back in fashion.

Entire websites and apps like Depop are dedicated to selling vintage and used clothes.

Forever Vintage owner, Lisa Case, has been selling thrifted clothes and more for over 10 years.

She has been to estate sales, swap meets, and she’s even sold her thrifted goods from someone’s house!

In 2020, she acquired the store front she now owns and helps operates with the help of some friends.

All moms, all connoisseurs of thrifting. “We’re all moms and this allows us to be a part of our sons’ lives and be a part of our community!” Case said.

“I have five young children in my own home and that’s something that we do is look for the best deals and hunt! When you have 5 young kids you need to find dressers and other furniture that lasts unlike some of what is made today.”

Many families in Fresno live the reality of having to look for deals and cut costs to make ends meet and live happy lives.

With the minimum wage moving up to $16 an hour in California, the prices of goods are expected to follow suit and thrift stores may become a valuable resource for many.

But there’s no telling whether or not thrift stores like Forever Vintage will manage to survive the economic eps and flows of the coming year.

That’s why Case urges shoppers to think of their community when they go out to spend their hard earned dollars.

“We all shop on Amazon, hey I do it too…but if you wanna keep the lights on in your neighborhood you gotta shop there. ”